Since 2011, Below the pine, Xia Pu, the traditional consumptive electron tycoon such as Toshiba is immersed in deficit lair. In last few years adjust continuously, fail to save consumptive electron business at extreme misery in. In a new year, japan enterprise of each large home appliance consolidates to make make up the deficits and get surpluses of business gains and losses is mixed profit trend, accelerating advance a structure to reform.
post day: 201603/287832…
January 2015 portion, Below the pineThe country is main TV in announcing to shut its produces base Shandong plant. Below the pineExpress: “In ultrathin model television price competition sends intense process more in, our company made what continue to be produced by oneself hard manage judgement. ” it is reported, the pine falls to still can sell TV in China, but basically use the pattern that stick a card. In the light of already made work the after service of TV still continues.
Visible, gu exemple is not below the pine, Xia PuWas in Europe 2014 of the market again and again the strong desire that the movement expresses palpability adequately also to exit. In September 2014, Xia PuAnnouncement plans to quit month of European market;10, award one Europe TV the firm the brand certainly. But because be in China market situation is better, the electric home appliances<gj that Xia Pu still is increasing pair of China markets especially the investment of domain of environmental electric equipment.
The TV professional work of Toshiba is early not be a key, those who replace is PC. Toshiba also announced on January 29, 2015, will stop to overseas is developed and sell TV. In North America market, will offer Toshiba brand to Taiwan enterprise since March, instead accredit mode. And in Europe and Asian market, will push a negotiation with overseas business, strive to will come to an agreement in April.
Suo Ni came off in July 2014 TV business, cutting down a salesperson to wait for the center with North America.
“The king of home appliance ” backtrack
Be in the earliest Japanese made the development that the Toshiba of colour television also will stop overseas and marketing. Be called before this ” the king of home appliance ” TV business is male already also wind no longer, stop below the pine in China manufacturing TV.
Below the pine once plant of Ni Qi TV, now already stop production. “If continue to insist to will appear more deficit, need is judged calmly ” . August 2014, the trustee Nan that administrative TV business consolidates below the pine sees grand plan is in Chinese Shandong to save the tall canal that persuades joint-stock associate so.
Flat TV market of China already made the world the biggest market. Here, the market share below the pine still is less than 2% , and the loss is returned expanding, backtrack is the situation of nature. But make make a decision be not easy thing. Be in because of what the pine falls China business history is long. Deng Xiaoping issued the Xing Zhi below father pine to aid to the pine 1978 give out after inviting, picture tube was started in Beijing below the pine joint-stock production. Closed picture tube plant below the pine 2009 during, still got local opposition.
But situation is very grim. The electric business website that is in China ” Beijing east store ” go up, the price of TV of 42 inches of liquid crystal of the Chinese enterprise such as sea letter group is in two yuan basically, it is the half of day Han enterprise only. Next loose feeling that the production that is in China is maintained hard. After discreet negotiation, reached an agreement finally in January.
Not only China, the circumstance of North America also be exactly the same. After business of TV of plasma of 2013 year evacuate, american home appliance is channel lock surely below the pine chain sells 100 think of buy etc, devote oneself to a factory to sell; continuously but market share also has 4% only, fall to the agreement 2012 half. The reason is with the price of Sino-South Korean enterprise competition fails get victory. To improve earnings, the plan sold the face supplies the Mexican plant of goods to North America December 2015.
Already made clear below the pine will be in 2014 money year (up to March 2015) reform of the structure that finish, in 2013 money year before successive 6 money year the profit improvement of the TV business of deficit becomes the biggest unsettled question. Will abroad produce per year a quantity to reduce 700 thousand or so, alive bound limits decreases about 10% . And main plant is inspected in 5 home appliance in, will close China and Mexican plant, reservation is inside Japan wood county, and 3 factories of Malaysia and Czech.
Below predicting pine 2014 money year global sales volume is 7 million about (do not contain) of brand of below the banner 3 foreign electric machinery. Aggregate occupy the North America of 10% and Chinese business sale price to glide apparently, answer hard in cost respect, because this decides stop production. The TV production that China is in below the pine already stopped on January 30. Will right contributive the is located in Shandong province joint-stock company of 80% undertakes clear dish, hundreds employee will get the air. Annual 200 thousand own output of the left and right sides will turn to be purchased from other company, keep a sale. Factory of the Mexico below the pine produces 500 thousand every year, basically offer even locksmith money to the United States. Observation thinks its serve as acting as product of abroad EMS(electron industry) the manufacturer push carry out of pass in and out to negotiate. And the sale also decides the lock one part to interlink inn to wait, in order to reduce deficit.
The TV business below the pine (include face plate) sale 500 billion yen controls 2013 year loss, deficit of business increase and decrease 46.5 billion yen. Business of the TV before this ever had come true to be as high as the sale of 1 trillion yen, it is to develop all the time overseas market and draw the effective strength that uses technical development. But after failure is being sufferred in the domain of plasma face plate that needs extensive investment, the TV business dimensions below the pine narrows continuously.
Think the main base such as Japan, southeast Asia and Europe can ensure below the pine accrual, will strengthen the commodity with the additional high cost such as high-definition TV, the way that borrows OEM casts off deficit quickly, strive 2015 money year make up the deficits and get surpluses. He Yihong of ferry of president of the company limited below the pine expresses,
“Overseas investor thinks we are TV firms strongly still, but our company already were home appliance enterprise no longer even ” .
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